Press & podcasts
Press kit.
Everything you need to write about it, talk about it, or roast it on air.
The pitch
Tom W Brown wants a Tesla Roadster Thrust, so he’s selling it as a billboard before it exists. Thirty-seven logo zones, from the frunk lid to the cold-gas tank, go to whoever pays the most, and anyone can take a zone over for 10% more until the season locks. Sponsors go on a live 3D model of the car straight away and onto the real car for a year from delivery, expected in 2028. The goal is the $250,000 reservation deposit. Anything past that goes toward the rest of the car, then the Rocket stretch goal.
Key facts
- Target
- $250,000, the Roadster Thrust reservation deposit
- Logo zones
- 37, from $1,500 to $28,000 to start
- Takeovers
- Current price + 10%, while a season is open
- Seasons
- Season 1 locks March 31, 2027, then short challenge windows, then a final lock before delivery
- Delivery
- Expected 2028 (Tesla hasn’t confirmed timing)
- On the real car
- One year from delivery
- Underbody Crew
- Names on the underside of the car, from $5
- Stretch goal
- The Rocket upgrade
- Refunds
- Full and automatic if taken over; full if the car never happens
- Affiliation
- None. Not affiliated with Tesla, SpaceX or Elon Musk
About Tom
Short bio
Tom W Brown is [TBD: one line: what Tom does]. He’s based in the UK, moving to the US, and trying to put 37 logos on a Tesla Roadster.
Long bio
Tom W Brown is [TBD: what Tom does, two or three sentences]. [TBD: background, notable work, why this project]. He’s based in the UK and moving to the US. Sponsor My Roadster is his attempt to fund a Tesla Roadster Thrust reservation by selling the car, panel by panel, as ad space.
Downloads
Renders of the 3D model on this site. Not the actual car (yet), and not Tesla imagery. The logos in the “example sponsors” versions are made up. Free to use with coverage of the project; credit “Sponsor My Roadster” if you can.
Suggested questions for hosts
- You're selling ad space on a car you don't have yet. Talk me through that.
- What happens to my logo if Tesla never builds it?
- Who's on the frunk lid right now, and what would it take to steal it?
- What's the logo you're most dreading somebody sends you?
- Elon reads this. Pitch him the canopy, live.
- What do you tell the valet?
- How do you wash a car that's also a billboard?
- Is it weird driving to the grocery store with 37 brands on you?
- What's the Rocket stretch goal, and should the neighbors be worried?
- What's the most dramatic takeover so far?
- If your mom took the hood off your best friend, whose side are you on at Thanksgiving?
Press and podcast bookings
Or DM @TomBrown on X. Happy to do interviews, podcasts, and live takeover commentary.